New Delhi, October 8, 2015: Fujifilm India  has launched of 3 new products j in  the ‘instax mini’ series of instant cameras. They include  the all new Instax Mini 70 and Instax mini HELLO KITTY and the very first  smartphone printer – the Instax SHARE.
The instax  product has an analog type printing capability which enables users to obtain on-the-spot high quality credit-card size photos instantly.
The instax mini 70 features  (1) Versatile shooting modes like the new ‘Selfie’ mode wherein users can press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots.  The selfie mirror beside the lens is useful to check the framing to achieve the best angle. (2) Automatic Exposure Control to capture both main subject and background in natural brightness. Users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly.  The instax mini 70 will be available in three colors including “Canary Yellow,” “Island Blue,” and “Moon White”. at Rs.11,500.
The “instax mini HELLO KITTY” is an instant camera produced in collaboration with Sanrio Co., Ltd., the copyright holder of Hello Kitty branded products.The camera has been designed with Hello Kitty’s signature large ribbon and lovable face, and comes with a tartan shoulder strap for easy portability.The camera specifications remain the same as the Instax mini 8. It will be priced at Rs.8,900.
With the popularity of the Instax mini cameras, users wanted to create such instax prints from smartphone images as well. To fulfill this requirement, Fujifilm developed the instax SHARE smartphone printer SP-1 that enabled easy and quick creation of instax prints wirelessly from smartphone images. Via the downloaded proprietary app, it is possible to send images from a smartphone to instax SHARE wirelessly and print them in the instax frames with a simple on-the-spot operation. The app offers various features to adjust the image to your liking. A diverse lineup of templates is also available, making photo printing more enjoyable. Rs.14,500 (M.R.P.).