Photos:
Left: (L-R)Samir Ratanjankar, Sr VP, JioMart, MS Dhoni, Brand Ambassador & Sandeep Varaganti, CEO, JioMart.
Mumbai, October 11 2023: Reliance Retail’s JioMart, one of the country’s leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as brand ambassador.
Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones. Dhoni will be seen in a 45-second film. 
 Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail.”