August 2,2022: Leading actor and youth icon Vaani Kapoor is to be the  brand ambassador and public face  of  the upcoming X-Fit series smartwatch in India, launched by leading connected lifestyle brand, Noise.
 Noise announced the X-Fit series last year in partnership with HRX, India’s homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment. Noise is all set to launch the X-Fit 2 smartwatch in India on  August  4 
Says Amit Khatri, Co-founder, of Noise:“Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connect with Indian youths, millennials & Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”
Vaani, who follows an inspirational fitness regime and transformation journey, will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share “What keeps them going” through posts. She says: "It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion to lead a fit lifestyle, and what inspired me, even more, is the brand’s message to always follow our instincts and believe in ourselves to mark a change.”