New Delhi, October 15 2019: Delhi based smart wearable and audio technology startup PLAY, has launched a slate of smart wearables for the festive season.
 The PLAYFIT SW75 smartwatch  uses the latest nRF52840 SoC , one of the most advanced chipsets from the Nordic family which gives the smartwatch an extra edge and exceptional working time up to 15 days and battery time of more than 47 days in its 210mAh form factor. Coupled with the app PLAYFIT – IoT Wearables, PLAYFIT SW75, offers features such as first time charging and removal of smart dial. The 1.3” Full touch display offers a unified interface for the user. With its super slim stainless-steel casing design, Real time Heart Rate monitoring, Step pedometer, sleep monitoring, up to 14 different sports modes, a unique female health care feature and vibrating SNS alert, the SW75 provides for a smartly connected consumer experience. PLAYFIT SW75 is also ATM 5 waterproof (up to a water depth of 50m), allowing most of the swimmers to bond the wrist with the watch even when doing their swimming sessions. Price:  Rs 2,999  at Flipkart.

Also launched:
PLAYFIT 21 and PLAYFIT 53. Priced at  Rs 1299 and  Rs 2999 respectively, the smart bands will be available on Amazon
PLAYFIT 21 is the practical fitness band for the millennials. Loaded with the latest Nordic nRF52832 Chipset, the PLAYFIT 21 connects through Bluetooth 4.2. With a 0.96” color display, the band is IP68 based water and Dustproof. The Touch Button UI allows users to flip through several features - Heart Rate monitoring, Stopwatch, Pedometer and Sleep Monitoring. Pressing the Touch Button for 2 seconds allows the consumer to get detailed statistics for the specific feature. The dial face is customizable as per your mood and personality. PLAYFIT 21 has retractable straps which also allows you to charge your band via USB power source. The PLAYFIT 21 vibrates to notify you for your SNS alerts and is available in Black, Purple and Blue colors.  Find here
The PLAYFIT 53 comes with a premium finish and a dual-tone color scheme. The smart design includes a 2.5D curved glass display along with a full Touch UI that allows the user to scroll through multiple features such as Notifications or Training Mode to name a few. The High Precision Nordic nRF52832 Chipset gives the PLAYFIT 53 an extra edge over its competitors. The 0.96” Color Display lets you track your Heart Rate, Steps (Pedometer) and monitors your Sleep (via App). PLAYFIT 53 has exceptional durability, thanks to the IP68 Dust & Water-resistant rating. It senses hand gestures, enabling the users to click pictures, just by flicking their wrists. PLAYFIT 53 is available in two color tones - sporty Red and Black and a trendy Green and Black. Find here  The festive sale is till October 17