Bangalore, September 13 2018: In opening world’s largest mobile experience centre here,   Samsung Electronics  has helped preserve a  famous Bangalore landmark from  demolition. The iconic Opera House on Brigade Road, has been renovated and restored to a magnificent piece of architecture, before beginning a new chapter in its history as the showcase for  Samsung’s  technology, lifestyle and innovation.
In pre Independence days, the Opera House at the corner of Brigade Road and Residency Road was a dance and variety hall favoured by the British. It was built in the 1910s by an English contractor, TCW Skipp. In 1939 his heirs sold it to Indian owners who used it to showcase movies.  In 1959 it was bought by present owner K Ramakrishnan’s fatherKR Kanakarathnam..  Through the 1980s and 1990s, it  was the place for Tamil movies but that business died  and it became a sort of early shopping centre with 50 plus small kiosks. 
The building lay vacant from 2003 till Samsung leased it  for 10 years and took up painstaking restoration. The 33,000 sq ft standalone property, took over two years  to restore and its facade continues to don its magnificent original look and feel.
On the inside, a modern experiential space has been developed with extensive use of modern technology.
In a first of its kind in the country, Samsung Opera House will showcase differentiated product experiences, built around Samsung’s philosophy of #DiscoverTomorrowToday. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally.
One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.
Consumers can also pre-book the Centre's home theatre zone for watching movies and shows with their families. Samsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators. The Home Appliance zone will have a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens.
The largest mobile experience centre in the world has been opened in India less than two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the Company’s commitment to India.