Photo Top: PVR Icon Vasant Kunj Delhi, home of the first LED  moviescreen in India
Bottom: From L-R: Soon Choi, Samsung;  Gautam Dutta, CEO, PVR Cinemas;  HC Hong, President and CEO, Samsung Southwest Asia; Actor Raj Kumar Rao; Actor Shraddha Kapoor; Sanjeev Bijli, Joint Managing Director, PVR Ltd.; Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India
New Delhi, August 28, 2018: Leading Indian cinema chain PVR has inaugurated its first LED screen, using technology from Samsung.The screen will now be playing shows at PVR Icon, Vasant Kunj, New Delhi.
The unveiling of PVR Onyx Cinema LED screen was conducted in the presence of Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd.
Said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India:  “India is a film loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ‘Blockbuster’ in the film industry. It is going to revolutionize the movie viewing experience of the movie lovers. This 34 feet  screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India’s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers.”
Added   Sanjeev Kumar Bijli, Joint Managing Director, PVR: “Samsung has always been at the forefront of meaningful innovations and we are delighted to launch Onyx LED Cinema screens in India. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers.”
Samsung launched the innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. It comes with an array of solutions including the Onyx VIEW, Onyx 3D and Onyx surround sound experience from JBL by Harman International and Samsung’s Audio Lab, bringing scenes to life through’ clear and precise audio. This integration eliminates rearward bias by expanding the audio “sweet spot”, while ensuring that all attendees can enjoy the same experience regardless of seat location, within the theatre.
The screen delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at peak brightness level - nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry’s first DCI-certified cinema display available in variations extending between 5, 10 and 14 metres in width.The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity, sans the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres.