March 7, '09; BANGALORE;  BharatMatrimony.com which boasts more than 15 million users worldwide has launched a Facial Search service. Still in beta form the tool allows users to upload photos of their 'dream' persons and search for potential partners who resemble them.

It uses facial recongnition technology, using measurements and features of the face. http://profile.bharatmatrimony.com/search/smartphotoform.php The trial tool offers the faces of well known screen and sports personalities.


Meanwhile Jeevansaathi.com which calls itself, India's fastest growing matrimonial site, has introduced matrimonial search via mobile phone. The service in association with Mobisoc Technology can be accessed at www.jeevansathi.com and asks the user to use short code 56300 to download the WAP application.