December 22, 2023: Canva, the world’s only all-in-one visual communication platform, has released the 2024 Design Trends Report.
The trends are based on the performance of content in Canva’s library over the past year and the search trends among its global user base of 170 million users worldwide, combined with insights from Canva’s in-house design team.
Here are the top 5 design trends for 2024 according to Canva:
- Pixelation: With roots in tech aesthetics, Pixelation is all about precise yet playful expression. This graphic design trend draws on classic 8-bit video games and computer animations to evoke comfort and nostalgia. Grids, blocky fonts and pixel art fit perfectly with this trend.
- Flow and Form: Flow and Form is an ideal combination of geometric and organic shapes. Simple, expressive and abstract, this trend is all about a professional, yet lively vibe. You’ll see it in playful blob art, or flowing shapes in murals, and youthful brands looking to capture hearts and change minds.
- Motion Collage: Nothing captivates an audience like movement, and this trend is the epitome of attention-grabbing. The motion collage trend takes its cues from zine culture, handmade scrapbooks and photo collages to create intricate, shifting vistas. This delicate dance of design will show up in video displays everywhere in 2024.
- Surrealism: Inspired by the 20th century art movement, surrealism is back to challenge how you see the world. Fantasy art, ethereal designs and weird, subconscious connections are at the core of this trend. Get ready to escape the real world and imagine a new one with surreal scenes.
- The Bold Rebrand: Bold branding is back in 2024. Think vivid, fluorescent color schemes and rounded sans serif fonts. Organizations looking for generational change will draw on this trend to channel positivity, fun and optimism. Bold choices might be seen as risky, but a big payoff is always worth a shot.
From pixels and popping colors, to flowing forms, moving moments, and surreal scenes, above all, positivity, color, and experimentation are set to shine through next year.
Please find the report here.