February 17 2023 The latest  whitepaper  from Stela Nikolova Research, Berlin's Research2Guidance, summarizes the results of R2G’s global annual study and depicts opinions and predictions of the 318 key decision-makers. It uncovers major trends in the digital health industry with respect to investments, funding, business potential, partnership building and forthcoming key trends. 
What will 2023 bring to the digital health industry?
1. THE OPTIMISM ABOUT THE DIGITAL HEALTH INDUSTRY IS SLOWLY DECLINING IN 2023:
Attitudes toward the digital health industry, as measured by the Mood Index, dropped from 2.1 to 2.0 for 2023 on a scale between 0 and 3.
2. THE MAJORITY OF DIGITAL HEALTH SOLUTION PROVIDERS EXPECT ACCESS TO CAPITAL AND
REVENUE TO REMAIN AT THE PREVIOUS YEAR'S LEVEL, BUT WANT TO HIRE NEW TEAM
MEMBERS: Half of the respondents offering a digital health solution expect similar funding
(52%) and sales (51%) as in 2022, with 52% expressing their willingness to hire new team members.
3. IT WILL BE ALL ABOUT AI, DIGITAL ECOSYSTEMS, AND DTX IN 2023: Trending topics in the
digital health industry in 2023 will be artificial intelligence (68%), digital health ecosystems
(40%) and digital therapeutics (36%).
4. STARTUPS AND INDUSTRY OUTSIDERS SUCH AS AMAZON AND APPLE ARE STILL SEEN AS THE
MAIN DRIVERS OF THE DIGITAL HEALTHCARE MARKET IN 2023, BUT INCUMBENTS ARE
CATCHING UP: Over half of the survey respondents (53%) say that digital health start-ups will
be the key drivers, followed by tech giants (45%). Within this group Apple and Amazon stan
out. Companies originating in the healthcare system like Pharma, health insurances o
providers seem to catch up. Their perceived importance for 2023 increased significantly
compared to 2022.
5. PARTNERSHIPS ARE THE BIG THING IN 2023: 64% of the 2023 survey participants are
interested in building partnerships with either digital health companies (45%), hospitals (43%),
health insurance companies (42%), and pharmaceutical companies (36%).
6. THE USA IS STILL THE MOST ATTRACTIVE DIGITAL HEALTH MARKET IN 2023: The top 3
countries predicted to have the most attractive digital health markets in 2023 are still the same
as in 2022: USA (72%), Germany (45%), and the UK (30%), with France chasing at the fourth
rank
7. KEY SOURCES OF REVENUE WILL BE DIGITAL HEALTH SERVICES, RPM, AND BUNDLE SALES
The top three projected revenue sources for digital health companies in 2023 are the same a
in 2022: digital health services (47%), RPM tools and services (39%), and bundle sales (36%).

Access full report here registration required)