TO THE NEW, a leading global digital technology services company, has  collaborated with DaMENSCH to enhance its user experience across digital platforms.
The partnership focuses on revolutionizing DaMENSCH's online platforms, with a particular emphasis on developing a state-of-the-art mobile application and improving the overall user experience on their web application.

DaMENSCH, a premium innerwear & men's essentials brand, sought to expand its reach to the target audience through its website and new mobile application for Android and iOS. TO THE NEW supported DaMENSCH with the development of the user-friendly application, enriching the website for better reach & consumer behavior analysis, and facilitated seamless integration with various payment gateways. 

As a result of the development and enrichment brought on with TO THE NEW, DaMENSCH saw an increase of revenue post the mobile application launch and enhanced user engagement with zero downtime. 

Niraj Patel, SVP - Product, DaMENSCH, expressed, "Our collaboration with TO THE NEW has significantly transformed how our customers interact with our brand. TO THE NEW’s team worked with our team to take actionable steps to create, coordinate, and expedite our mobile or web app needs. The newly developed mobile application reflects our commitment to providing a superior customer experience."

TO THE NEW works with some of the biggest tech brands worldwide, building disruptive mobile & web applications for a compelling user experience by leveraging cutting-edge digital technologies. The collaboration aimed at making the user journey more enjoyable, and TO THE NEW ensured an impeccable end-to-end app development process.

"TO THE NEW is thrilled to have played a part in DaMENSCH's digital evolution. Our development team works closely with our customers to maximize their benefits and build tailor-made solutions. DaMENSCH’s success is a testament to how our collaboration can elevate brand experiences.” said Narinder Kumar, COO and Co-Founder, TO THE NEW.

TO THE NEW is recognized by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov for its capabilities in Digital Engineering, Cloud, and Data & Analytics. The company also leverages its deep partnership with all leading hyperscalers like AWS (Premier Partner), Azure, and GCP to provide end-to-end Cloud professional and managed services to its customers. The company’s team of 2500+ Newers is spread across its headquarters in Singapore and delivery centers in Delhi, Dehradun, Dubai, NYC, and Sydney.