Bangalore November 12, 2013: Srinivasa Prasad  currently head of healthcare at the of Philips Innovation Campus (PIC) in Bangalore, is to be the new  CEO of the Campus. He takes over from Dr. Wido Menhardt  who after 3 1/2 years in India,  moves back to Europe  to a new role as   Sr Vice President and General Manager of Philips'  Enterprise Imaging & Clinical Informatics (EICI). 

Prasad, who takes over from him, has led the Healthcare organization at PIC for the last two years and during his tenure the teams have increased their value contribution to the global healthcare organization, and established several key competence centers spanning multiple business units at PIC.  He has also helped establish the backend/console responsibilities for modalities including CT, MR and iXR. Over the last year, Prasad has led the initiative to extend PIC-originated innovations to South East Asia as well.

Prior to joining Philips, Prasad was Vice President- IT at Fidelity Management Research India, a leading US Financial Services Multinational. He has also served as the General Manager for the Software Architecture Division for Sony in India, which he established. Earlier in his career Prasad worked for Alcatel Business Systems in France and Indian Telephone Industries in various capacities, leading teams in developing telecom products for the Indian and Global markets.